I’m rarely “busy.” I’m usually working on a project. I might be writing a book, recording a CD program, writing an article for my weekly international EZine, Coffee with Kevin Hogan, creating an ad or promotion, giving a presentation, consulting, speaking, or researching.
Now, when I’m doing one of those things, I’m not busy,
I’m working on a project. And there is a difference.
Busy means very little is actually getting accomplished.
Today I went to the hardware store to pick up an odd shaped
light. Then I went to Barnes and Noble, just for the heck of it.
Next I popped in at Target and picked up some laundry soap,
yard maintenance stuff, some vacuum cleaner bags and
some raspberry preserves. Then it was over to the gas station
to fill up the gas can for the lawn mower. (I haven’t filled the
car’s gas tank since Christmas….no kiddin’….)
Got home…and replaced the vacuum bag, scoped out some
of the books I lugged home and then dealt with some legal
issues that have no upside.
There isn’t one thing there that was a project. It was all just
busy stuff. I got into the world, found people still there and
came home.
…could have had someone go do those things and it would
have cost me all of twenty bucks to get that done. Instead
i lost two hours of project time because I wanted to get out.
Don’t get me wrong, I made the right decision.
I needed to get out.
I hadn’t started the car since I got back from Vegas
a few weeks ago, so it’s nice to know it still loves me.
But if I did this everyday, I’d be a “busy guy….” and
broke.
Busy people don’t get anything done. And this morning I
got nothing done. It “felt” kind of good to be out and about,
so I probably did my health and psyche some good.
All well and good. No regrets.
But it could become addictive.
KEYPOINT: Being busy, FEELS like something is getting accomplished
when of course in reality, NOTHING of significance is
getting done.
Go back up to the project list above. That is where my
world happens.
Busy is like a piece of chocolate. Tastes great…empty calories.
Are you the poster child for “busyness”, the one who is never
able to get your business projects done (the perpetual starter,
then avoider syndrome)?
Or even worse, are you the one who has decided to throw the
towel because you simply “do not have time”?
What I’d like to show you here is a simple time management
system to become more productive and achieve your goals.
The key to all this is to focus your efforts on incorporating some
simple but profound principles into your life, which are going
to allow you to get more done in the limited amount of time you
have.
I watched hundreds of “busy people” today. Some of them
probably thought they were getting something done. They
went home exhausted from their shopping and fueling and
whatever. For me it was rather exhilarating….
Let’s start here…
The Art of the Tradeoff
(A.K.A. Stop the “I don’t have time” Nonsense)
KEYPOINT: The concept of tradeoff is pretty much the notion of giving up
something to get something else.
No big complicated formula there…
It does not necessarily have to be “hurt” if you know that it
is going to pay off at the end of the day by helping you create
a stream of income that will help you achieve financial freedom.
This is simply about reprioritizing and giving up unnecessary
things and non-productive activities such as spending hours in
front of mindless TV shows, sleeping too much, playing video
games non-stop, chatting for hours on myspace or the phone, etc.
Now STOP.
Two things are common at this point that screw everyone up.
First, a lot of people work on “their goal” and get that stuff
done, thinking that everything is cool.
But it’s not. Working on a goal is not the same as having
the rewards IF everything works out.
KEYPOINT: What’s critical is to put your contingency plans into your
goal structure and time “management” plan each day.
Second, a lot of people think that they can’t watch Lost
or 24 or whatever because they have a goal.
This is crazy.
Each week, take 10 hours and assign it to non-goal
activities. This can be taking the kids to Cub Scouts,
going to church, having the relatives over, watching a
movie or going out to eat.
Obviously if you choose to cut the lawn, (busy work) then
that’s the same as watching a TV show. The point is to
plan these things at the end of the week for the following
week.
There are plenty of non-productive activities that each of us
engage in that we could easily give up (or at least reduce the
time we spend indulging in them) in order to make our dream of
financial freedom or simply a life of freedom, come true.
This is a very important. Make the time available by planning
non goal activities at the end of the week…for the following
week.
The Intensely Focused State
Tomorrow I’ll cut the lawn. That’s an hour. If I want that to
be one of my 10 hours of nongoal activity, all I do when I
cut the lawn is cut the lawn….
But that isn’t the case.
I’ll work on a presentation or plan a product while I cut the
lawn. Cutting the lawn requires no thought so I essentially
get an hour of exercise while focused on something that will be
extremely important.
You can’t write a book while you cut the lawn, and that’s a good thing.
The importance of, “I get things done,” (Your new mantra) is
since we all have a limited amount of time, it is imperative
that whenever you are working on a significant task, you give it
your absolute undivided attention and energy until it is
completed.
It pretty much means giving yourself 100% to what you
are doing when you are working on your business or anything else
that is important for the matter.
I apply this philosophy to all areas of my life and it works without fail.
This is pretty much about not approaching your task or project with a non-
commitmental attitude and ending up producing some half-a**ed
work and results. You can double your productivity just by applying
this principle alone. I personally do not like spending an excessive
amount of time on any task, so I put all the concentration and energy
necessary to get it done in the most reasonable time possible.
OK…not always reasonable…fast…
Every successful person I know gets things done….fast.
In order to make this possible when you are going to be working
during your business time, do not allow any distractions to
interfere with your work. That means: NO PHONE CALLS,
Here are some tips you can use to make it easier for you:
1. Create a productive work environment (maybe w/ music
or complete silence whichever you prefer, coffee, etc) for
yourself. Create the kind of environment that allows you to feel
relaxed and focused.
2. If that means working outside of your house (e.g.: at a
library) like I had to do, then by all means do it. I’ve had offices
over the years but I just hated going to the office. It reminded
me too much of school, so, I eventually closed my office door
and work from home.
No commute time.
No lease on an office.
No car expenses. (Don’t even need a car.)
Two hours of time saved each day.
Better food eaten.
If you are lucky (smart) enough to be a salesperson or
entrepreneur, you can take home and earn almost 50%
more income by closing the office. (No car, no insurance, no gas,
deductible mortgage for 1/3-1/2 of the house, inexpensive healthy
food and TONS of extra FREE bonus hours each DAY.
If you have kids, you’ll be there when they get home.
If that isn’t compelling…I don’t know what is.
3. I hate work.
Work is anything that I am obligated to do that I really don’t
like and is almost always a waste of time. Taxes, paperwork,
book keeping, yuk.
But ya’ gotta do it. (or pay someone to…)
Create a list of what you want to get accomplished during
each “work” session. This will help you avoid working in a
disorganized manner and create a sense of urgency in you to get
everything done. When you approach your work session with a
clear plan and sense of purpose, you will automatically feel
more focused and energized.
You will be surprised with how much you can accomplish just by
applying this principle. On the Internet, I know people who have
such intense focus that they are able, for example, to put up
a website and launch an entire list building and affiliate
marketing campaign in only four hours flat.
Busy work can be done FAST so you can get to your passions…
Motivation’s Force
Motivation is an interesting things. We are often motivated to
learn…learn a lot and then get overwhelmed and quit.
It’s all pretty simple really: If Jack can do it, you can too.
The best strategy, is, JUST DO IT.
Without a high level of motivation, it is going to be very difficult for
you to get anything done, especially since it takes some time
before starting to see tangible results.
Becoming motivated enough comes down to two things: having a
sense of clarity and having some incentive to get you going.
Clarity means that you know exactly what you are
trying to achieve and how you are planning to achieve it. With
all the choices and business strategies available out there,
it’s easy to be jumping from opportunity to opportunity without
really accomplishing anything concrete.
You are also going to need to have clear goals. By that I
mean tangible goals that are measurable and that you feel
connected to (it is realistic enough that you feel you could
achieve it).
Then proceeded to break down goals into sub-goals and
mini-steps to help you move forward.
Eventually you don’t think in terms of goals. You simply write
down, “Write Secret Language of Influence.”
(The book that Wiley and Sons will be publishing in October.)
And then you go do it.
For now, there won’t be anything to implement if you do not have
clear goals. You need to know what exactly it is that you
want.
Knowing WHY really helps too.
What kind of lifestyle are you envisioning?
How much would you like to earn?
What type of people would you like to form relationships with?
I could go on and on with different types of questions you need
to ask for yourself but I will let you come up with your own.
This process is very important for two main reasons:
- You get a sense of relief and power when you know
exactly what you are going after rather than shooting aimlessly
at whatever life throws at you. You get to control how and where
to spend your time, energy and resources
- You need to be clear on your objective if you ever expect to
engage in business, whether online or offline. If you don’t, you
will be drowned under the sea of new information, opportunities
and scams constantly thrown at you.
Another important point is that you need to reward yourself
for your efforts. Don’t make it food or you’ll just get fat.
Do not discount this because it is a powerful driving
psychological force. It’s hard to brain wash yourself if you don’t
use the classical conditioning methods!
Self reward, will help your brain create a positive association
with the act of getting your work done, and before you realize
it you will feel compelled to do it without any self-convincing.
Keep a business journal to record your goals and their evolution.
It will help you take a step back and analyze your experience
more objectively. Your business journal can also be a great
therapy book where you can record your fears and doubts,
since you most likely will not be able or willing to share this
with your relatives or friends.
Efficiency and Proficiency
(a.k.a “work hard, work smart”)
Just about every book in the self help section now says, “Work
smart not hard.”
That and other idiotic thinking will cause self sabotage!
Working smart is very important. Working hard is very important.
I don’t know anyone who has financial freedom who doesn’t do
both.
What you really want is to work efficiently and with complete
optimization.
You and I get 168 hours this week, so work on the activities
that will generate the most return on your time and effort
investment.
If you are familiar with the Pareto principle (or 80/20 rule) you
know that in most situations 80% of the results
come from 20% of the input (or effort).
The trick here is to be able to identify what are these critical
input activities that you need to be focusing on to generate
most of the desired results. If you make the mistake of allocating
most of your time to the other 80% of the activities, which is
simply busy work (e.g.: answering emails) that will only generate
20% of your results, you are setting yourself up for a lot of waste of time
and frustration.
YUK.
1. You need to identify the most important activities among the
maze of tasks you will have to get done for the type of business
you are engaged in.
2. You need to allocate your time appropriately to these tasks
according to their value in terms of impact on your overall
project.
3. When you are able to (or can afford) consider outsourcing
the least critical tasks and focus on the top 20% of the revenue
generating activities.
The Power of Systemization
One sure way to save time and get your work done quickly and
efficiently is to have a set system for as many of your business
activities as possible.
I think in terms of projects. Whenever I’m back on a schedule,
I get frustrated because it means I’ve increased appointments
which have a certain length and no chance for optimization.
Having and following a system is advantageous because following
an organized set of procedures rather than always improvising
makes your life easier, saves time and gives you a sense of
control.
If you want to learn how I create time out of thin air and produce
about as much as anyone….check out Time for Love, Time for Money
….because you NEED BOTH.
For more information about thoroughly researched scientifically proven
time management actions,
store.kevinhogan.com
Time for Love, Time for Money
Time management and Production research and updates can be found at kevinhogan.com
Kevin Hogan is the author of 15 books including two international bestsellers: The Psychology of Persuasion and, The Science of Influence.